DRIVE Dynamics 365 Strategy Summit

Register now

WHEN
Monday, February 2nd

TIME
12:00 - 17:30 incl. lunch

VENUE
Microsoft Headquarters, Schiphol

Welcome to DRIVE Dynamics 365 Strategy Summit

Join us for an exclusive, in-person afternoon event at Microsoft Headquarters in Schiphol. This summit is designed for Dynamics 365 leaders who are ready to move beyond high-level strategy and dive into practical implementation aligned with business processes.

Gain direct insights into Microsoft’s latest recommendations, tools, and best practices that define the Dynamics 365 and AI standard. Discover how to transform your business and project vision into actionable next steps and accelerate your organization’s digital transformation journey.

Why attend?

  • Learn from Microsoft experts, Microsoft Partners, and Microsoft Sales Teams in the Dynamics and AI space
  • Learn more about the Digital Transformation market from representatives at Gartner
  • Discuss the path of becoming a Frontier Firm 
  • Explore proven strategies for operationalizing Dynamics 365
  • Network with peers driving innovation in their organizations

Format: In-person, afternoon session 

Strategy Blueprint



Learn the strategic vision and see how the Business Process Catalog (BPC) provides the foundational framework for D365 success.
Proven Results

 
 
Review real-world client success stories from key partners demonstrating practical implementation.
Continuous Growth



Get specific strategies for integrating Copilot/AI for end-user support and ensuring sustained D365 value long after go-live.

Event Agenda

12:00 - 12:45 | Registration & Networking Lunch
12:45 - 12:55 | Opening Remarks | Wouter Jan de Baan, Mavim
12:55 - 13:20 | The Framework for a Digital Twin of the Organization | Marc Kerremans, Gartner
A Digital Twin of an Organization acts as a strategic guide, helping businesses reach their objectives faster and with less risk. This session explores Gartner’s vision and capability matrix for DTO platforms, especially in the era of AI. Attendees will learn what, how and when to apply DTOs to support large-scale business and IT transformation, and why it is the necessary layer for AI investments.
13:20 - 13:45 | Success by Design and the Business Process Catalog with a DTO | Rachel Profitt, Microsoft
Microsoft has integrated the Gartner DTO vision into its FY 2026 long-term strategy, but also into their current implementation guidance practices. For their "Success by Design" framework, a core component of this strategy is the Business Process Catalog in Mavim DTO. This session focuses on how end customers and Dynamics 365 partners can use the BPC within a DTO platform, to decrease time-to-value and manage implementation risks.
13:45 - 14:10 | Coffee Break
14:10 - 14:35 | Process-Oriented Implementation in Life Sciences | Steven Hermans, Cegeka
As a prominent Microsoft Dynamics 365 partner, Cegeka helped influence Microsoft’s new process-oriented implementation framework. Steven Hermans will discuss their success in the Life Sciences and Pharma sectors. The session features a case study on Bavarian Nordic, a global provider of travel vaccines, detailing how they achieved transformation through utilizing a process-focused approach.
14:35 - 15:00 | Industry Reference Models, BPC, and Accelerated Design | Jos Otermans & Teus Morren, HSO
Designing Dynamics 365 applications from scratch is no longer the standard. HSO demonstrates how combining Industry Reference Models (IRMs) with the Microsoft Business Process Catalog creates a pre-configured foundation tailored to specific business needs. Using a case study from Suitsupply, a leader in Dutch fashion retail, this session shows how to align solutions with industry best practices to speed up deployment.
15:00 - 15:25 | Coffee Break
15:25 - 15:50 | AI Agents and the Future of Change Management | Giel Cuijpers, Microsoft
This session explores how AI agents are reshaping organizational change and business processes. Giel Cuijpers will discuss the transition toward agile, agent-driven enterprises, emphasizing the importance of governance and security. Learn how to integrate AI agents within Dynamics 365 to increase productivity and bridge capacity gaps while managing team upskilling and responsible AI adoption.
15:50 - 16:15 | The Story Continues After Go-Live: Business Processes as the Foundation for AI and
                        User Adoption in Dynamics 365 | Gertjan van der Linden, Avanade
Dynamics 365 Go-Live is just the beginning. In this in-person Dynamics 365 AI Summit session hosted by Avanade, you will explore how well-designed business processes, continuously evaluated and optimized, form the foundation for successfully adopting and scaling Dynamics 365 and AI. Learn how process maturity, process mining, and operational alignment with Avanade and Mavim enable effective user training, support new users, and ensure your organization and systems remain connected, relevant, and up to date. 
16:15 - 17:30 | Wrap Up & Networking Reception

Who should join

This summit is designed for leaders and decision-makers in organizations currently evaluating, implementing, or managing Dynamics 365. Specifically:

  • IT & Business Strategy Leaders: CIOs, CTOs, and Heads of Digital Transformation.

  • ERP/D365 Program Owners: Individuals responsible for the success and business alignment of the D365 platform.

  • Key Microsoft Sellers focused on Dynamics 365 strategic accounts.

 

Gertjan van der Linden Follow me on LinkedIn

Avanade

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Microsoft

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Microsoft

Steven Hermans Follow me on LinkedIn

Cegeka

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HSO

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HSO

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Gartner

Wouter Jan de Baan Follow me on LinkedIn

Mavim